How a Delaware Landscaping Company Generated an Estimated $500K+ in New Project Inquiries and Grew Leads by 144%
The Situation
When this Delaware landscaping company came to us, they had a real problem, and it wasn’t the quality of their work.
With more than 30 years in business and a strong local reputation, they were winning jobs the old way: word of mouth, repeat clients, and community trust built over decades. But online, none of that showed up. Their website was outdated, their Google Business Profile was underperforming, and they were getting outranked by directory sites like Yelp, Angi, and Houzz for the exact searches their best customers were running.
They weren’t showing up where Delaware homeowners were looking. And every month that continued was pipeline walking out the door.
What We Built
We didn’t just clean up their SEO. We rebuilt their entire local search presence from the ground up:
- A fully redesigned website built for trust, usability, and conversions
- Location-first content strategy targeting Delaware, Hockessin, Avondale, and Lewes
- Google Business Profile rehabilitation with proper categories, NAP consistency, and service-area signals
- Citation cleanup and expansion across Yelp, BBB, Angi, HomeAdvisor, and Delaware-specific directories
- On-page localization with service-and-location title tags, schema, and mapped service-area signals
- A review acquisition system that prompted customers to mention their location and project type
- Technical SEO cleanup covering indexing, Core Web Vitals, mobile experience, and page speed
- A backlink strategy built on Delaware community organizations, chambers, and local business partners
Everything was built for one outcome: qualified homeowners reaching out about real landscaping, hardscaping, and outdoor living projects.
What Happened Next
Within the first year, the client moved ahead of every local competitor and every major directory in their core Delaware markets. They now hold page-one positions across priority landscaping, hardscaping, and outdoor living terms in Hockessin, Avondale, Lewes, and broader Delaware searches.
More importantly, the leads followed. Key events – form fills, calls, and direct contact actions from Google – increased by over 144% year over year. For a company whose average project runs between $8,000 and $25,000+, that kind of lead growth translates directly into booked work.
The strategy
Our approach focused on rebuilding local relevance from the ground up, pairing a full website redesign with location-focused SEO, Google Business Profile improvements, stronger on-page signals, and technical cleanup that supports long-term local visibility.
- Built a location-first content structure around Delaware and priority markets like Hockessin, Avondale, and Lewes, with unique pages and locally relevant project examples.
- Rehabilitated the Google Business Profile by improving NAP consistency, refining categories, and publishing updates tied to real service areas and seasonal demand.
- Expanded local authority through Delaware citations, trusted directories, and backlinks from community organizations, chambers, and local business partners.
- Verified and standardized business information across major platforms like Yelp, BBB, Angi, HomeAdvisor, and Delaware-specific directories to strengthen citation consistency and local trust.
- Strengthened on-page localization with service-and-location title tags, mapped service-area signals, and structured schema across key pages.
- Put a review acquisition process in place that encouraged customers to mention their location and the work completed, then featured those reviews throughout the site.
- Improved mobile experience and Core Web Vitals with faster pages, lighter image delivery, easier navigation, and more visible contact paths.
- Tightened technical SEO with clean indexing, a stronger service-area page, and distinct location content that avoided duplication.
- Tracked keyword movement, Google Business Profile engagement, and Search Console data to refine the strategy as performance grew.
Results
The numbers tell a clear story, but the real outcome is simpler: this client went from being invisible online to owning their market.
Within a year, they moved ahead of every local competitor and every major directory (Yelp, Angi, Houzz) across their core Delaware service areas. Homeowners searching for landscaping, hardscaping, and outdoor living projects in Hockessin, Avondale, and Lewes are now finding this company first.
Rankings climbed by more than six positions on average. Clickthrough rate nearly doubled. And the leads that came in weren’t casual browsers; they were homeowners with real projects and real budgets, reaching out through a site that finally reflected the quality of the work behind it.
The 144% jump in lead actions wasn’t a spike. It was the result of a foundation built to compound stronger authority, better local signals, and a website that converts the traffic it earns.
Traffic and Engagement Growth
When isolated to Google traffic, the year-over-year gains are hard to ignore. Rankings improved, the redesigned site created a better user experience, and more qualified homeowners started landing on the site, engaging with core service pages, and taking action.
Performance at a Glance
- 49% increase in website visits from Google year over year
- Over 60% increase in engaged sessions from Google year over year
- Over 144% increase in key lead actions from Google year over year
- Stronger visibility across Delaware, Hockessin, Avondale, and Lewes searches
- Page-one presence across priority landscaping, hardscaping, and outdoor living terms
- Clear lead over local competitors and major directory sites in all primary service areas
- Average rank improved by 6+ positions across tracked keywords
- Estimated $500K+ in new project pipeline generated from organic lead growth
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Key takeaways
144%
Qualified Leads Increase
$500K+
in New Project Inquiries
144%
Increase in key events
Conclusion
This engagement shows what a coordinated local strategy can do for a landscaping company with real expertise and an outdated online presence. By pairing a modernized website with stronger local SEO, location-specific content, and a rebuilt Google Business Profile, the client built genuine authority in their market and pulled ahead of every competitor and directory in their core service areas.
The 144% increase in lead actions isn’t just a marketing metric; for a company doing high-value outdoor living and hardscaping projects across Delaware, it represents a significant shift in how much new business is finding them online. That’s the outcome that matters.
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